Behavioral Economics for Tourism: Perspectives on Business and Policy in the Tra

Behavioral Economics for Tourism introduces behavioral thinking to business and challenges in the public and private sector. The book brings new insights from the gi field of behavioral economics to offer different layers of analysis, new perspectives to i and more effective tools for decision makers in the travel industry. It allows professi and early career researchers to better understand and work within the changing indi The book focuses on market and consumer trends, technological advancements, and b understanding of the modern travel industry dynamics. It explains how and why in ti realities behavioural thinking will become much needed for success in this sector. The v concludes with case studies illustrating successful and unsuccessful behavioral tactics strategies for tourism businesses and organizations.

Key Features

Allows the tourism industry to better understand challenges and opportunities in today's marketplace